Client: Crown Institute
Work: Brand Strategy + Visual Identity
Role: Creative Director + Lead Designer

Details: The University of Colorado received an endowment from Dr. Patricia Crown to create a new institute dedicated to the health and wellbeing of young people. 

I worked as the Creative Director for their new visual identity. We developed and rolled out the new brand over the course of a year. We created a simple but flexible identity system that needed to  be used on a wide variety of materials from research papers, academic presentations and community based outreach materials. We also worked with The University of Colorado to create a brand that aligned with the main university brand.

Final deliverables included various collateral, website content, social posts, teaching materials, swag and more. I also designed environmental graphics as well as a full-sized wall mural in one of the building’s main spaces.

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