Client: Crown Institute
Work: Brand Strategy + Visual Identity
Role: Creative Director + Lead Designer
Details: The University of Colorado received an endowment from Dr. Patricia Crown to create a new institute dedicated to the health and wellbeing of young people.
I worked as the Creative Director for their new visual identity. We developed and rolled out the new brand over the course of a year. We created a simple but flexible identity system that needed to be used on a wide variety of materials from research papers, academic presentations and community based outreach materials. We also worked with The University of Colorado to create a brand that aligned with the main university brand.
Final deliverables included various collateral, website content, social posts, teaching materials, swag and more. I also designed environmental graphics as well as a full-sized wall mural in one of the building’s main spaces.
Work: Brand Strategy + Visual Identity
Role: Creative Director + Lead Designer
Details: The University of Colorado received an endowment from Dr. Patricia Crown to create a new institute dedicated to the health and wellbeing of young people.
I worked as the Creative Director for their new visual identity. We developed and rolled out the new brand over the course of a year. We created a simple but flexible identity system that needed to be used on a wide variety of materials from research papers, academic presentations and community based outreach materials. We also worked with The University of Colorado to create a brand that aligned with the main university brand.
Final deliverables included various collateral, website content, social posts, teaching materials, swag and more. I also designed environmental graphics as well as a full-sized wall mural in one of the building’s main spaces.
![](https://freight.cargo.site/t/original/i/002228bc67e7a5cd44c444fbbd8fb12a4dd09373c93fcfeefb83e1b8688927ff/4_2V4A6437.jpg)
![](https://freight.cargo.site/t/original/i/1f69b859bbea070bc0d978d9f1a86bd4d5a1905b99216e280a9027f607ef8417/2_2V4A6474.jpg)
![](https://freight.cargo.site/t/original/i/4ef0be7d6804c71df23ff46d7964c76424b12a07d7b51fa3dfc00134cc43c61f/5_Lay-Flat.jpg)
![](https://freight.cargo.site/t/original/i/2cafc9e37259b2c7e7c3e3d28f6005d9f299bb3ac35611af33605c47ba71f5f5/7_Covid_Handbook.gif)
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![](https://freight.cargo.site/t/original/i/1c8184211039a1cc5774c6599fc38b90145e5166eeb5f0d722e82ed7b31de169/IMG_0679.jpg)
![](https://freight.cargo.site/t/original/i/42f7968f8896769107a771610dfc9bd47ceb2fb1a04112ed141c40e537f4bc2a/IMG_0657.jpg)
![](https://freight.cargo.site/t/original/i/fc0df6957c0d40de8df721e9c201568b1b516fd18140054717a29e4a49a2dacb/2V4A4215.jpg)
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![](https://freight.cargo.site/t/original/i/3506bf8d8d840c11cc953d9fbbb04bf074b82332fe2f0ad4211d8130e2daaa3f/13_2V4A6286.jpg)
![](https://freight.cargo.site/t/original/i/b07b4f3a111117c7f6ed7ff59a0fcb9a864c10fe4abaa64d0e883d9f0a8aec66/14_2V4A6300.jpg)
![](https://freight.cargo.site/t/original/i/09d23a54c8a7a21a2256b88021e453aa326704ac007d33fd822ca3d920e95c56/15_2V4A6332-50.jpg)
![](https://freight.cargo.site/t/original/i/587e6219d82e265df725648f2771e1539739688f557f0f68c1cc06f1bf9a39ee/2V4A6326.jpg)