Client: Oregon Zoo
Work: Visual Identity
Role: Creative Director & Lead Designer

Details: The Oregon Zoo is the oldest zoological park west of the Mississippi and the most popular paid attraction in all of the Pacific Northwest. Studio DAD led the rebrand of the new visual identity for the Zoo. The new branding supported a reimagined conservation-focused mission and vision for the Zoo, embodied by a new tagline “Together for Wildlife” and had to work in hundreds of touchpoints and with dozens of branded events hosted by the Zoo. We worked with the internal marketing team to develop a fitting creative vision for the new identity: it should feel like part of the Northwest, it should inspire pride in the Zoo and it should reflect the diversity of wildlife that calls it home.

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