Client: Ruby
Work: Visual Identity
Role: Brand Stategy, Creative Direction and Design
Details: Ruby supports more than 10,000 businesses with live virtual receptionists and 24/7 chat services. They are like the modern version of a handwritten thank you note.
I worked as the Creative Director for their rebrand in 2019. Final deliverables included a comprehensive visual identity system, a new brand voice, an extensive library of secondary graphic elements and both photo and video art direction. I also oversaw the design of Ruby’s revised website and conducted a company photoshoot. As a final piece, we created Ruby’s first-ever commercial. The whole brand was rolled out during an internal brand launch party.
Work: Visual Identity
Role: Brand Stategy, Creative Direction and Design
Details: Ruby supports more than 10,000 businesses with live virtual receptionists and 24/7 chat services. They are like the modern version of a handwritten thank you note.
I worked as the Creative Director for their rebrand in 2019. Final deliverables included a comprehensive visual identity system, a new brand voice, an extensive library of secondary graphic elements and both photo and video art direction. I also oversaw the design of Ruby’s revised website and conducted a company photoshoot. As a final piece, we created Ruby’s first-ever commercial. The whole brand was rolled out during an internal brand launch party.
![](https://freight.cargo.site/t/original/i/3e0415b05f4c2a890f377eab399ee8a6e349f16658927c144f5efaa8050572cc/Ruby_Pins-on-Card_Vertical_CR.jpg)
![](https://freight.cargo.site/t/original/i/e312e60e71d9b9638b14b40fe63a41a38e67aae888ad3a0a5750a15a5039697f/Ruby_Ribbon_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/54a7c0bda6f4a271aa682119727839e9719a0e0bd5ead97f3a3553ce331dc959/082622_Ruby_Static-Browser_Purple.jpg)
![](https://freight.cargo.site/t/original/i/3c3213904efa4ace71c8f1718de99e35d3dd688348bad690a3f3a9246c4b9385/Ruby_Laydown_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/a849d3e0abcdb8822fa3995b1bd5b6ba37e15c23ac2e0d0d67eefc70c2bf92c0/082622_Ruby_Static-Browser_Blue.jpg)
![](https://freight.cargo.site/t/original/i/e4fc78bb5524f03c5e171fd51d5996b4ef1a4640e9256855b2500325d48011b6/Ruby_Shirt_Vertical_CR.jpg)
![](https://freight.cargo.site/t/original/i/e109c4e85b41af7a39cab693936296fda209cdee11c3245b1a49e776d13dac4d/Ruby_Shirts-Layered_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/57db76940d680c5dae0f0b56c67e178c6816d54dcfedfda3b830853abadd01c6/DAD_Ruby_portraits2-6.jpg)
![](https://freight.cargo.site/t/original/i/caa2a4e8fcd13935da502eba790156ab7658d68b40060378d173c70f94f71e97/DAD_Ruby_portraits2-8.jpg)
![](https://freight.cargo.site/t/original/i/dd093aca41c007357c64e8c0d96d5189688d0db245a6c92811eab16b15cd3a24/Ruby_Pins_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/461c282606794a6f0432d3b3bbe7a4e2cbdd633698561382d4c0c4a32eb585f7/Ruby_Onesie-2Up_Horizontal.jpg)
![](https://freight.cargo.site/t/original/i/5f9ac8bd8b167e384265b3ee1c26c33a468137e98c5944c605efa530462ff508/DAD_Ruby_portraits2-2.jpg)
![](https://freight.cargo.site/t/original/i/d092475a2c8fa278fece9df0b6109804555f6a73717ca82d3c0ae07d62bf2c44/DAD_Ruby_portraits2-1.jpg)
![](https://freight.cargo.site/t/original/i/b060b54c9bc8170a74769ed5c57563c6a55461a6db1fb33f75f76c2e3d3c6a4b/Ruby_Sweater-Back3_Horizontal_CR.jpg)
![](https://freight.cargo.site/t/original/i/40aa194f83797de1fb90ea78b11889dc8a3a3d0a4d22fc3303c2f253f9b8b418/200104_221357_5D3_2254_SM.jpg)
![](https://freight.cargo.site/t/original/i/12ed30b44bc75e6156450f299862f4230497b6f71706199021b42a09c499be20/200104_215009_5D3_1998_SM.jpg)
![](https://freight.cargo.site/t/original/i/e91454662becd8815e729996f262f05591a38e331af56ff9317de39f8d9ffc4d/200104_211658_5D3_1513_SM.jpg)
![](https://freight.cargo.site/t/original/i/404deb55c06031b7d47f4659c007152918b638708e9bf47ad1e577be16f3293c/200104_192440_7D1_0777.jpg)