Client: Oregon Metro
Work: Visual Identity, Animation
Role: Brand Stategy, Creative Direction and Design

Details: I led the rebrand of Oregon Metro - the regional government for the Oregon portion of the Portland metropolitan area. 

Metro serves more than 1.5 million people in Clackamas, Multnomah and Washington counties.

Metro’s previous logo was 30 years old. And it lived in literally thousands of places around the region. The challenge was to create a new identity for Metro that helped show their reach and benefit to the people of greater Portland. At the same time, the identity needed to be modern, flexible and last for another 30 years.

Home ︎